Is today's technology fueled world making it OK for people to steal? Certainly not! Today Peter Sunde, co-founder of file sharing giant Pirate Bay, was arrested in Sweden after being on the run for 2 years following his sentencing for copyright violations.
Australian history tells us that we have attended plays until there was drive ins, watched black and white TV until there was colour, hired movies from the video shop until there were DVDs, burnt DVDs for friends to save money to downloading movies online when people started stealing files online.
... and shamelessly, Australia leads the way in illegal downloads for shows such as Game of Thrones and other popular series.
How can organisations reshape world of online entertainment?
One company in Australia making a change to the way we receive entertainment in our lounge rooms is Presto. Presto is the new age movie rental company that has partnerships and licences to serve a large database of movies online for personal use in exchange for monthly fees from subscribers.
In order to protect the copyright of owners of the content, Presto has effectively communicated its Terms of Use online, and published the following statement
"Content owners (including Foxtel) use encryption technology (which may include Microsoft PlayReady™ content access technology) to protect their intellectual property, including copyrighted content".
By offering consumers a paid service to consumers, Presto is providing an ethical solution to watch movies online for a very small fee of $19.95 per month. To do this Presto pays owners of the content a fee for use of their content for this purpose, and protects the content owners intellectual property by use of encryption technology.
Changing the way consumers think about stealing online?
Imagine you're a proud home owner with a family of 4. You've just returned home from a hard days work to discover the front door ajar. You think 'did I leave this door unlocked or open when I left?' - I doubt it. When you walk inside your TV, DVD player, Mac Laptop, most of your electrical goods are all gone. When you walk upstairs to check whether your grandmother's jewellery is still there it's gone!
Someone has been in your home and stolen your most prized possessions! Sure insurance will cover your electrical goods, though nothing is bringing back your grandmother's jewellery...
This is what it's like for a content creator, artist and movie director that's spent thousands of dollars in education and years to master a skill or to create a movie. Baz Luhrmann's house in Sydney was on the line when he filmed The Great Gatsby and cost millions of dollars to film, and people were sitting on their computers at home downloading it from free file-sharing websites!
Is file-sharing legal? no. Is it morally right? no. Should you stop now? yes!
Often being a good person isn't just being kind to others, it's about doing what's right and ethical - so stop illegal downloading today and others will follow!
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