Non verbal communication can almost
always be misinterpreted and misunderstood, even when communication with your
best friend who knows you inside and out. Even more complicated is non verbal
communication with someone of a different culture.
Culture is a word used to describe a persons’ values in life, how that person conducts themselves, habits and beliefs. Culture is not habitual until adulthood, it is shaped by a number of influential factors during a persons' childhood, such as:
- The environment
- Country
- Local customs
- Religion
- Family heritage
- Behaviours of others
So far my experience with Germans is yes, they like
to get to the point - which was confirmed when I read the "ITC105
Communication and Information Management" text book. The book describes
the communicators in Germany (and other countries) as low-context cultures.
When communicating, people from low-context cultures will assume the other
person knows next to nothing, so communication will be very thorough and to the
point. This is opposite to high-context cultures where environmental and other
cues would be used in communicating a message.
My experience communicating with
low-context cultures has become apparent in my work as an Account Manager,
communicating with my German client Karl via email. When I acquired the
account I received no handover, the client was not happy with my predecessor
and a lot of issues were encountered with reporting.
Each Monday Karl
receives a report that outlines the status of his account. The first report
that I had ever sent to Karl was incorrect, and his repose to my email
containing the report was:
"I just don't get it -
who & why was the report changed."
Although his anger and frustration was valid, I was shocked by his
response and direct approach to communicate that the report was incorrect.
After receiving this reply I immediately contacted Karl via telephone to
discuss, and effectively communicated the requirements for the report. Over the
phone Karl did not seem as displeased with me, as he did in the way I had
decoded his email.
Since working with Karl I have learnt that the culture in Germany is to communicate in a very direct manner and I have adapted the way I communicate with Karl to accommodate his communication style.
No matter whether news is bad or good, Germans tend to prefer a deductive style of communication. Deductive communicators get to the key message first, followed by the details and reasons for the message.
All in all, it is important to learn
and appreciate the culture of others in order to understand and effectively
communicate.
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